443 of 458 people found the following review helpful: 5.0 out of 5 stars elegant summary of the core of personal investments, September 21, 2010 one of the advantages of a college education with a major in finance is that learning the fundamentals and, more importantly, we learn the boundaries of the universe in terms of what the field contains and what it excludes. Spend an hour or so reading this book, and you might even get that comfortable feeling that comes from knowing that you understand what is really all personal investing. You will see the "big picture" and how it affects.
I've been a member of the faculty full-time teaching at the college level for the last 35 years and I must say that the authors have managed to capture the essence of personal investments around as few pages as I have ever seen, and with a clarity that is rare in books on this topic. I make it required reading for both my bachelor and graduate classes of personal finance.
I would add that any negative reviews published on this site are likely to come from Wall Street brokers who are exploiting the ignorance of the public investment. These brokers don't like books that clarify and illuminate rather than mystifying and obfuscate the basic principles. As an educator, I applaud of Goldie and Murray noble effort to help readers to educate themselves not to be deceived by the same Wall Streeters that disgraced themselves in 2008 and nearly destroyed our economy with their greed. Anyone who feels that don't know enough about investment should read this book. It is a jewel.
help other customers find the most useful reviews This review was helpful?123 of 132 people found the following review helpful: 5.0 out of 5 stars the title says it all-The Answer, August 29, 2010 won't be getting this book from your broker for Christmas. You don't need to read a bunch of "beat the market!!!!!" books to develop a sound approach to investing. Evaluate your personal investment goals and time, take a gut check on your appetite for risk and accept the risk and yields are related. The authors make a compelling, data driven topic in less than 100 pages describing a "no regrets" approach to investing. Market timing, stock picking, merchandise, speculating, etc. ultimately benefit commercial Pro over the average investor. Choose your asset allocation model with a few simple principles, then buy the diversified global capitalism for the equity component with minimum expenses. And hold. Did. You will not be the big winner in a given year, but will probably be out run 95% + of investors who buy the legend of proven that they can beat the market. There are many suppliers of this snake oil, but some truth tellers. Murray and Goldie go wrong, and this book is so brief and to the point that you should read. help other customers find the most useful reviews This review was helpful?
98 of 106 people found the following review helpful: 5.0 out of 5 stars the primer of investment for all, August 21, 2010 I just read the investment response this morning in an hour and it is brilliant--complete without being overwhelming, easy for everyone to read and understand, and most importantly, easy for anyone to run.
Over the past 30 years, this is the model we have used to invest, and she served us very well. But we haven't been able to articulate this reasonable plan to friends and family members (especially children) so that was understandable and convincing. The temptation to "take the bait" from Wall Street is strong. Many friends and colleagues who are more "sophisticated" investors now sad so elegantly results described in the book.
Gordon and Daniel--thank you, thank you for writing this book. I'm my order for 10 copies to give away to family and friends this morning. You have accomplished what many have--a lasting legacy that will affect positively many families for life!
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